TOYOTA
Hilux hYbrid 3.5 tonne headline
campaign,
experimental,
pr,
design,
media,
outdoor,
manufacturing
experimental,
pr,
design,
media,
outdoor,
manufacturing
THE unignorable idea
To convince a skeptical rural audience that the new Hilux Hybrid is just as capable as the diesel equivalent, we wrote a headline. Well, technically, we built one. Then we towed it around the country as an unignorable product demonstration.
awardS LIST ↙
Axis – Creative Use of Media - GOLD
Axis – OOH Non-Traditional - SILVER
Axis – Transit - SILVER
Axis – Innovation in OOH - SILVER
Axis – Art Direction Experiential - BRONZE
Axis – Art Direction OOH – BRONZE
Axis – PR/Experiential – FINALIST
Spikes Asia – Design – BRONZE
Spikes Asia – Outdoor – BRONZE
Spikes Asia – Film – FINALIST
Spikes Asia – Media – FINALIST
Cannes Lions – Outdoor – FINALIST
AWARD Award – Media – SILVER
Best. Design Awards – Design Craft – BRONZE
Effies – Original Thinking – FINALIST
Axis – OOH Non-Traditional - SILVER
Axis – Transit - SILVER
Axis – Innovation in OOH - SILVER
Axis – Art Direction Experiential - BRONZE
Axis – Art Direction OOH – BRONZE
Axis – PR/Experiential – FINALIST
Spikes Asia – Design – BRONZE
Spikes Asia – Outdoor – BRONZE
Spikes Asia – Film – FINALIST
Spikes Asia – Media – FINALIST
Cannes Lions – Outdoor – FINALIST
AWARD Award – Media – SILVER
Best. Design Awards – Design Craft – BRONZE
Effies – Original Thinking – FINALIST
UNSEEN GROWTH
15%
increase in hilux hybrid sales
6673
KM product demonstration
+84%
increase in spontaneous awareness
+16%
increase in consideration
4.45
return on investment
"this is heavy man."
“The challenge wasn't launching a hybrid. It was convincing loyal Hilux drivers it could do everything a Hilux should. This campaign proved it could, delivering a lift in Hilux Hybrid sales and changing perceptions of hybrid capability.”
JAMIE - CMO TOYOTA NZ
Saatchi & Saatchi is a Gold Supporter of Pride Pledge. This means we commit to all LGBTTQIA+ (rainbow) people in our workplace having the freedom to be safe, included, healthy and visible and we use our voice to actively support and celebrate rainbow communities.
We have partnered with the Toitū enviromark certification programme. In an effort to become a healthier, safer and more sustainable workplace and to give us a structured pathway for development, implementation and maintenance of a robust environmental management system. We are currently Gold certified.
We are proud to be one of the founding members of 'Champions for Change'. A group of 53 New Zealand business leaders, each with a personal mission to accelerate inclusive and diverse leadership in our workplaces. We are the only advertising and marketing agency in New Zealand to be part of it.
