lexus
art of performance replays
sponsorship,
technology,
live broadcast,
experiential
technology,
live broadcast,
experiential
THE unignorable idea
In tennis there are no sponsorship logos allowed on the court. Rather than settle for sitting on the sidelines, we put Lexus obsession with craftsmanship into the heart of the action. Reimagining game-defining replays into unignorable brand experiences that put the brand on centre court.
awards list ↙
AXIS – Branded Content Campaign – BRONZE
AXIS – Innovation in Branded Content – BRONZE
Festival of Media – Creative Use of Media – GOLD
Festival of Media – Best Use of Sport – BRONZE
Beacons – Best use of Content – GOLD
Beacons – Consumer Durables – SILVER
AXIS – Innovation in Branded Content – BRONZE
Festival of Media – Creative Use of Media – GOLD
Festival of Media – Best Use of Sport – BRONZE
Beacons – Best use of Content – GOLD
Beacons – Consumer Durables – SILVER
UNSEEN GROWTH
+20%
uplift in sales
200%
increase in social engagement
27%
increase in website traffic
45%
increase in lexus enquiries
“For the first time, people didn’t just see Lexus at the tennis. They experienced Lexus through it.”
craig burton - senior manager, lexus
Saatchi & Saatchi is a Gold Supporter of Pride Pledge. This means we commit to all LGBTTQIA+ (rainbow) people in our workplace having the freedom to be safe, included, healthy and visible and we use our voice to actively support and celebrate rainbow communities.
We have partnered with the Toitū enviromark certification programme. In an effort to become a healthier, safer and more sustainable workplace and to give us a structured pathway for development, implementation and maintenance of a robust environmental management system. We are currently Gold certified.
We are proud to be one of the founding members of 'Champions for Change'. A group of 53 New Zealand business leaders, each with a personal mission to accelerate inclusive and diverse leadership in our workplaces. We are the only advertising and marketing agency in New Zealand to be part of it.
