digital tech, social, outdoor, experiential, radio
THE unignorable idea
Doc Edge is New Zealand's Oscar-Qualifying international documentary festival you never realised you needed. The antithesis of the algorithm, it offers raw, unfiltered stories that are too real for social. So, we helped people reclaim what the algorithm had taken: their time. THE ALGORITHM F#&KER transformed lost scrolling time into Doc Edge Festival screen time.
UNSEEN GROWTH
most effective campaign
in festival history*
“Saatchi & Saatchi helped to identify a current sentiment prevailing across our wider community and capturing it in a contemporary and thought-provoking campaign. We certainly found audiences engaged by the campaign allowing conversations to develop about an important issue of our time.”