westpac
house of credit card fears
social & creator
experiential
activation
pr
outdoor
experiential
activation
pr
outdoor
THE unignorable idea
Young people fear credit cards, which is hurting their financial futures. Fortunately, they're obsessed with horror. So, we turned financial fear into an immersive horror experience, using creators and influencers to teach a generation how to use credit, not fear it.
UNSEEN GROWTH
+146%
increase in youth credit card accounts
45%
surge in credit card enquiries
awards list
45%
surge in credit card enquiries
95%
increase in spontaneous awareness
36%
lift in brand love
28%
increase in brand trust
"It's creepy. It's fun. And it might just change the way you see your credit card forever."
“House of Credit Card Fears challenged what people expect from a bank. By meeting young New Zealanders through culture rather than convention, it made Westpac feel more relevant, distinctive, and memorable.”
Allie Buczkowski, Senior Product Manager – Products, Sustainability & Marketing
Saatchi & Saatchi is a Gold Supporter of Pride Pledge. This means we commit to all LGBTTQIA+ (rainbow) people in our workplace having the freedom to be safe, included, healthy and visible and we use our voice to actively support and celebrate rainbow communities.
To become a healthier, safer, and more sustainable workplace, Publicis Groupe NZ have partnered with Toitū Environmark to give us a structured pathway for development, implementation, and maintenance of a robust Environmental Management system. We are currently Gold certified.
We are proud to be one of the founding members of 'Champions for Change'. A group of 53 New Zealand business leaders, each with a personal mission to accelerate inclusive and diverse leadership in our workplaces. We are the only advertising and marketing agency in New Zealand to be part of it.
