westpac
house of credit card fears
social & creator,
experiential,
activation,
pr,
outdoor
experiential,
activation,
pr,
outdoor
THE unignorable idea
Young people were scared of credit cards, which was hurting their financial futures. Fortunately, they were obsessed with horror. So we turned financial fear into an immersive horror experience, using creators and influencers to teach a generation how to use credit, not fear it.
awards list ↙
Axis – PR/Experiential – SILVER
Axis – PR/Activation – BRONZE
Axis – Art Direction – FINALIST
Axis – Integration – FINALIST
Axis – OOH – FINALIST
Axis – PR/Integrated – FINALIST
AWARD Award – Creative Strategy & Effectiveness – ANNOUNCED AUG 13
Beacons – Financial Services - SILVER
Beacons – Communications Strategy - FINALIST
Beacons – Most Effective - FINALIST
Axis – PR/Activation – BRONZE
Axis – Art Direction – FINALIST
Axis – Integration – FINALIST
Axis – OOH – FINALIST
Axis – PR/Integrated – FINALIST
AWARD Award – Creative Strategy & Effectiveness – ANNOUNCED AUG 13
Beacons – Financial Services - SILVER
Beacons – Communications Strategy - FINALIST
Beacons – Most Effective - FINALIST
UNSEEN GROWTH
+146%
increase in youth credit card accounts
45%
surge in credit card enquiries
45%
surge in credit card enquiries
95%
increase in spontaneous awareness
36%
lift in brand love
28%
increase in brand trust
"It's creepy. It's fun. And it might just change the way you see your credit card forever."
“House of Credit Card Fears challenged what people expect from a bank. By meeting young New Zealanders through culture rather than convention, it made Westpac feel more relevant, distinctive, and memorable.”
Allie Buczkowski, Senior Product Manager – Products, Sustainability & Marketing
Saatchi & Saatchi is a Gold Supporter of Pride Pledge. This means we commit to all LGBTTQIA+ (rainbow) people in our workplace having the freedom to be safe, included, healthy and visible and we use our voice to actively support and celebrate rainbow communities.
We have partnered with the Toitū enviromark certification programme. In an effort to become a healthier, safer and more sustainable workplace and to give us a structured pathway for development, implementation and maintenance of a robust environmental management system. We are currently Gold certified.
We are proud to be one of the founding members of 'Champions for Change'. A group of 53 New Zealand business leaders, each with a personal mission to accelerate inclusive and diverse leadership in our workplaces. We are the only advertising and marketing agency in New Zealand to be part of it.
