toyota
turning a country into one big toyota ad
creative strategy,
pr,
brand experience,
activation,
media
pr,
brand experience,
activation,
media
THE unignorable idea
With a wave of new car brands entering the market, we wanted to remind people that New Zealand is Toyota country. With 1 in 4 cars on NZ roads being a Toyota the proof was already all around – we just had to make them look.
awardS LIST ↙
New York Festivals – Creative Strategy / Effectiveness - GOLD
New York Festivals – Avant-Garde / Innovative - BRONZE
New York Festivals – Activation & Engagement – BRONZE
Spikes Asia – Integrated – SILVER
Spikes Asia – Creative Strategy – BRONZE
One Show – Integrated – MERIT
CLIO – Integrated – SHORTLIST
Axis – TV, Cinema – BRONZE
Axis – Integrated – FINALIST
Axis – Casting – FINALIST
Axis – TV, Cinema Campaign – FINALIST
AWARD Award – Creative Strategy & Effectiveness – ANNOUNCED AUG 13
AWARD Award – Integrated – ANNOUNCED AUG 13
Beacons – Consumer Durables - SILVER
Beacons – Most Effective - FINALIST
New York Festivals – Avant-Garde / Innovative - BRONZE
New York Festivals – Activation & Engagement – BRONZE
Spikes Asia – Integrated – SILVER
Spikes Asia – Creative Strategy – BRONZE
One Show – Integrated – MERIT
CLIO – Integrated – SHORTLIST
Axis – TV, Cinema – BRONZE
Axis – Integrated – FINALIST
Axis – Casting – FINALIST
Axis – TV, Cinema Campaign – FINALIST
AWARD Award – Creative Strategy & Effectiveness – ANNOUNCED AUG 13
AWARD Award – Integrated – ANNOUNCED AUG 13
Beacons – Consumer Durables - SILVER
Beacons – Most Effective - FINALIST
UNSEEN GROWTH
most vehicle sales in toyota nz's history
9.9%
increase in sales
+32%
vehicles rented
+12.5%
ride shares shared
41%
lift in positive brand sentiment
"Toyota turns everyday New Zealand streets into its biggest ad."
“With one in four cars on New Zealand roads a Toyota, ‘Let’s Go Places 2.0’ gave us the chance to tell a bigger brand story, delivering our strongest-ever brand results.”
Saatchi & Saatchi is a Gold Supporter of Pride Pledge. This means we commit to all LGBTTQIA+ (rainbow) people in our workplace having the freedom to be safe, included, healthy and visible and we use our voice to actively support and celebrate rainbow communities.
We have partnered with the Toitū enviromark certification programme. In an effort to become a healthier, safer and more sustainable workplace and to give us a structured pathway for development, implementation and maintenance of a robust environmental management system. We are currently Gold certified.
We are proud to be one of the founding members of 'Champions for Change'. A group of 53 New Zealand business leaders, each with a personal mission to accelerate inclusive and diverse leadership in our workplaces. We are the only advertising and marketing agency in New Zealand to be part of it.
